Blue Tide is an interactive digital platform by Ecomarine Malta that connects science and community around the Mediterranean Sea surrounding the Maltese Islands. Combining an interactive map, marine species profiles, a sound-art podcast pairing underwater recordings with artist and expert narration ("Sea's Sounds"), a gamified engagement tool ("Explore & Win"), and an AI-powered itinerary chatbot (Mira), it turns ocean literacy into a lived experience for residents and visitors alike. Born from Ecomarine Malta's founder's wish to give tourists real, sustainable alternatives for exploring Malta's sea, Blue Tide channels blue economy principles by steering people toward responsible operators and local conservation initiatives rather than extractive tourism. It is also building a growing network of "blue stakeholders" — local NGOs, international organisations and sustainable businesses — united around protecting the Mediterranean through sustainable tourism. Blue Tide was realised within CROSS-RE-TOUR, an EU-funded project supporting the green and digital transformation of tourism SMEs. The platform and its chatbot were developed by More Interactive.
Website: https://www.bluetidemalta.com
Lead Partner: EcoMarine Malta
Others: More Interactive is the digital communication agency that built the Blue Tide web app and its AI-powered chatbot. Based in Milan with decades of experience in web, app, and game development, digital marketing, and interactive technology, they brought Ecomarine Malta's concept to life as a working platform, handling the design, development, and technology end-to-end.